How to effectively make use of the Google keyword planner tool

The Google keyword planner tool is one tool that has proven over time to be quite useful for assisting in the building of a strong keyword listing and also in assisting your Pay Per Click campaign to get a good start. This is one free to use feature contained within the Google AdWords, its tool that is used for creating keyword ideas, as well as bid estimates, it can help you develop a viable marketing strategy. By making use of the AdWords keyword tool, you are able to hunt for keywords as well as ad group idea, have a view of how some keywords will perform and even help to combine keyword lists with a view to having new ones created. It may also assist you in making a choice of budgets and bids to make use of in your ad campaigns.

For instance, if you run a Vermont based enterprise that sells home-made syrup in the country, the keyword tool should be able to help in the identification of phrases, words and terms which potential customers would be looking for which may have never come across your mind before. You may be thinking towards phrases such as “handmade syrup” however, the AdWords keyword planner tool may help you discover similar and more searched terms such as “handcrafted syrup” etc.,

There are a number of strategies you can make use of to assist you in taking your site to higher grounds. The following tips should help you get a better deal in terms of your adverts finding its way to the search for a potential client.

Keyword Planner Tool

Make use of basic filtering to best use Keyword Planner Tool

When you begin making use of the keyword planner tool, you are bound to have four options presented to you.

  • Look out for new keywords: this affords you the opportunity to input a phrase, category, or website with a view to creating new ideas.
  • Different keyword lists: this involves the combination of two different lists that you will be able to input for you to be able to create a new keyword combination
  • Look out for trends and search volume: this helps you to reveal the historical trends and search volume for each of the keyword data.
  • Get the cost performance forecast and click: this gives you projections for performance for your list of keywords based on the average bids as well as your budget.

When you put in the keywords into any of the options, you are bound to get a report or a list which you should be able to filter on the basis of different elements.

Targeting Keywords

Location: this gives you the search volume information as well as trends which are based on some range or location

Language: this gives you search volume trend and data for a certain language. This could be quite useful if you have different language versions or pages as contained on your site. This is a vital component of the keyword planner tool.

Search network: this helps in determining where the data usually comes from. The present data origin is from Google; however, you should be able to make the choice of Google as well as Google search partners.

Negative keywords: separate any keyword or phrase that you do not hope to find in your search result. For example, if you do not want to locate anything that has the word “cheap” in it, this is certainly where you have the instructions entered.


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